The latest from Shake Marketing Group

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  • 5 Key Competencies Every Marketer Must Master to Stand Out
    There’s a lot of talk about what it takes to be a top marketer.There’s a long list of hard skills like Content creation, data analytics, SEO, social m...
  • How to Stay Relevant To Your Customers During Uncertain Times
    The talk about being “customer-focused” is everywhere in the business world. It’s a term we hear frequently and there’s hardly any successful company ...
  • Why and How to Stop Inundating Customers With Useless Content
    If you ask a marketer if they are creating content, there’s a 99% chance that they’d say “yes”. If you’re a marketer yourself, you know how much conte...
  • What B2B Marketers Are Missing By Skipping Customer Research (And How To Do It Right)
    When I say “research”, what comes to your mind? If you're like most B2B Marketers, you probably thought "ugh!"In talking with my client...
  • Stop Selling and Start Listening
    Of all the emails I receive in my inbox every day, only 10% are either work-related or from family and friends. The remaining 90%? You guessed it: Col...
  • The Most Obvious Marketing Mistake – Selling on Features
    I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp.On any given year, I spend 0% of my time thinking about light...
  • Speak My Language: Why B2B Marketing and Sales Professionals Need to Communicate Value Beyond the IT Function
    For my sins, I consider myself to be a ‘pracademic’, a word I use to describe myself because I had a long and reasonably successful career in corporat...
  • How to Avoid the Top B2B Marketing Mistake
    B2B marketing has evolved and continues to do so at such a rapid pace. Brands are getting extraordinary opportunities to interact with customers faste...
  • Why Value Propositions are a Team Sport
    WHY SUCCESSFUL VALUE PROPOSITION CREATION IS A TEAM EFFORTWhose job is it to come up with your organization’s value proposition?As a lifelong marketer...
  • How CMO's Can Become Indispensable Growth Drivers
    You may have heard that more and more companies are doing away with the “Chief Marketing Officer”. Instead, they are consolidating marketing, customer...
  • Are You Laser Focused On Your Ideal Customer?
    Imagine that you’ve built a terrific product and are all set to launch it in the market as the next big thing that will solve people’s problems. But w...
  • 6 MUST-HAVES FOR B2B EVENT MARKETING SUCCESS
    B2B marketers spend 20-30% of their budget on event marketing every year. According to a Gartner CMO report, it’s one of the top four spending areas —...
  • 5 Steps to Create a Powerful Value Proposition
    If you’ve been in B2B marketing or sales for the last few years, you’ve definitely noticed some changes – longer and more complex sales cycles, more b...
  • Swimming in a Sea of Sameness
    New research shows that B2B telecom firms are hellbent on sounding the sameThis may or may not come as a surprise to you, but we have an epidemic on o...
  • Sales and Marketing Alignment: Why You Need to Figure it Out
    In today’s omnichannel world where potential buyers get lots of product and company information online, it is crucial that sales and marketing are ali...
  • B2B Marketing: It’s Time to Go Back to the Basics
    I love reading over everyone’s predictions for the New Year. Especially as it relates to marketing.But most of the predictions seem to be around marke...
  • Why Effective Content Marketing is All About Giving Value.
    You’ve probably seen these stats by now — up to 90% of the content that marketing creates is never used by the sales team, and 42% of content marketin...
  • How To Get to the Heart of What Your Buyers Want
    As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?”And, my answer...
  • Lack of Preparation Kills Businesses: Why You Need To Do Your Homework
    For me, the word “homework” conjures up college memories of late nights, vending machine meals and stress. Maybe this is why most of us aren’t very ea...
  • Advice for B2B Marketers: How to Get Sales Buy-in
    According to John Kotter, author of Buy-In, “70% of all organizational change efforts fail, and one reason for this is executives simply don’t get eno...
  • How To Get A Handle On Your Competition
    It is impossible to be at the top of your game without first understanding what you are up against. Ask anyone that sells a “commodity”, and they will...
  • Quantity vs. Quality Content Marketing: Why More Isn’t Always Better
    December 16, 2016 at 12:00 PM
    It’s the time of the year when many of us tend to over-indulge. Whether it’s saying yes to one more party. One more cookie. One more glass of wine. We...
  • What Marketers Can Learn From Top Chefs
    November 5, 2016 at 11:00 AM
    I’ve been obsessed with reality TV cooking competitions lately. One of the more entertaining shows is “Chopped”, which features talented chefs on the ...
  • 4 Scenarios When You Should Outsource Marketing
    No matter the size of your organization, chances are the perception is that you and your marketing team can handle it all. From redesigning the websit...
  • Advice for Marketers: How To Drive Growth (By Talking To Your Sales Team)
    Over the past decade I’ve had the opportunity to work with Sales teams of all sizes. My formal degree and passion are in Marketing, but I learned earl...
  • Revolutionize Your Business By Doing This ONE Small Thing
    Oftentimes it’s the little things that make the biggest difference. Take cooking, for example. One year I had the goal to learn how to cook at least o...
  • Here’s Why You Need to Embrace a Customer-Centric Approach
    Let’s begin with a scenario — how much time do you spend focusing on your internal core operation rather than truly identifying market or customer nee...
  • How to Target Your Way to Content Marketing Success
    If you aim at nothing, you’ll hit it every time.” – Zig ZiglarWhy targeting is importantI love this old saying by Zig Ziglar. Not just because it’s pa...
  • 4 Steps to Up Your Content Marketing Game
    Don’t become a wandering generality. Be a meaningful specific.” – Zig ZiglarIf you’re in content marketing, these words of Zig Ziglar are something yo...
  • 3 Tips to Excel in B2B Marketing
    As we wrap up the first quarter, it’s a good time to review your marketing performance and set plans for what lies ahead. Did you manage to hit (bette...
  • The Secret of Creating Successful Buyer Personas
    Is your organization creating buyer personas? If not, you’re skipping a fundamental step in your marketing approach. But, perhaps the only thing worse...
  • X Marks the Spot: Do You Know Where Your Business is Headed?
    “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”The quote comes courtesy of Chinese mi...
  • Don’t Let Your Customers Dump You Silently, Listen to Them
    Let me begin with two statistics.For every customer who bothers to complain, 26 others customers remain silent. (Lee Resource)96% of unhappy customers...

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