Thoughts and ideas from SHAKE Marketing Group
How To Get to the Heart of What Your Buyers Want
September 3, 2017 at 11:00 AM
by Stacey Danheiser

As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?”

And, my answer is always the same — please do your research.

If there’s one thing that has always confused me, it’s why businesses choose to skip doing market research. Maybe they find the task too time-consuming, or perhaps they think they already have all the answers.