As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?”
And, my answer is always the same — please do your research.
If there’s one thing that has always confused me, it’s why businesses choose to skip doing market research. Maybe they find the task too time-consuming, or perhaps they think they already have all the answers.
Read more at https://www.business2community.com/b2b-marketing/get-heart-buyers-want-01896534