Thoughts and ideas from SHAKE Marketing Group
Want to Be More Effective at Content Marketing? Give Value.
November 2, 2017 at 11:00 AM
by Stacey Danheiser

You’ve probably seen these stats by now — up to 90% of the content that marketing creates is never used by the sales team, and 42% of content marketing is not effective. As a B2B marketer, I‘m aware of the fact that the sales team doesn’t always use the materials marketing produces for them. But, to find that 90% of content goes unused? It’s alarming, to say the least. So why does this happen?