B2B Marketing Consulting

Be Relevant.
Grow Your Business.
We help B2B organizations drive more revenue and gain a competitive advantage through customer insights, a powerful value proposition and a cohesive marketing strategy.

The Key to profitable growth
Why should a prospect choose you?

As a B2B organization, your growth potential lies within your ability to create and communicate customer value.

According to Forrester Research, only 16% of Executives find a vendor’s products, services or capabilities to be the most important factor separating them from the pack.

That means your marketing collateral and sales presentations better do a great job of explaining what you know about your customer's pain points and problems, why they should bother changing their current approach, and why your solution is the best and only option.

B2b marketing team meeting
What we do
Learn more about our featured services

  • Customer Insights

    There's no substitute for real customer research. Through 1:1 conversations and surveys, we uncover what your customers really care about so you can stop guessing. And start acting.

  • Marketing Strategy

    Your roadmap for growth. Our 7-step marketing strategy framework ensures that you focus on activities that will produce the highest results and keep your teams aligned.

Our Clients
Trusted by smart, savvy brands

We specialize in helping global B2B organizations in the Technology, Telecommunications and Financial Services sectors.

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Resources
Tools to help you become a better marketer.

  • Value-ology

    Align sales and marketing to the customer

  • Stand Out Marketing

    Develop the 5 key competencies to differentiate your company and accelerate your career.

  • Rock your customers' world e-book

    Create compelling value propositions

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We'll send you a monthly newsletter with ways to stay relevant to your customers and grow your marketing career.

Get the latest from Shake Marketing Group

We'll send you a monthly newsletter with ways to stay relevant to your customers and grow your marketing career.