STAND OUT MARKETING IS HERE!
Learn the 5 key competencies to grow yourself and help your company stand out in a sea of sameness.

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WHY SHOULD A CUSTOMER CHOOSE YOUR SOLUTION OVER THE COMPETITION?

In a crowded market, it’s imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than anyone else.

Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a “sea of sameness" by copycat marketing that makes choice difficult.

We reveal the 5 key competencies that you and your team need to develop in order to help your organization stand out.

You will learn how to:

  • imagine the future so you can spot the next competitive move
  • stay in tune with your customers and become inispensable to them
  • create internal buy-in for your initiatives before you start executing
  • Evaluate whether or not things are working

…and much more.

Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.

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WHO IS THIS BOOK FOR?

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    Marketing Professionals

    Elevate the role of marketing within your organization and make a bigger impact with your programs.

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    Sales Leaders

    Stand out in the eyes of the customer by aligning to what they value.

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    C-Suite Executives

    Develop a culture that understands what it takes to tune into customers and constantly strive to differentiate.

WHAT OTHERS SAY

This pragmatic book deals with an age-old problem of how to give customers something of stand-out value that they are prepared to pay for. I commend it to you.

Professor Malcolm McDonald
Emeritus Professor, Cranfield University School of Management,

A must read for sales and marketing leaders who want to develop the talent to set their organization apart.

Andrew Crouch, President
CEO, UniTek Global Service

Offers invaluable advice, based on credible research, about how your marketing and sales professionals excel now and into the future.

Clare Kemsley
Managing Director, Hays Marketing, UK and Ireland

Today customers are overwhelmed with information to help them make choices. You MUST read this book to find out how to help your organization swim away from this Sea of sameness!

Colin Shaw
CEO and Founder, Beyond Philosophy

“Equips sales and marketing professionals with the capabilities to stand out.

Nick de Cent
Editor-in-chief, The International Journal of Sales Transformation
Who wrote it?
About the Authors

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