Our Services

Consulting
Free strategy call
Customer Research and Value Propositions
Does your company story stand out?

Your customer has access to more information than they know what to do with.

Is it clear to your organization what sets you apart from your competitors? Why should a prospective client choose your product or service over the competition? We will help create one cohesive messaging strategy that showcases your unique strengths, connects with your prospects and clients and incites action.

Free strategy call

Value Propositions
This solution is for you if:
  • Your organization doesn’t have a cohesive value proposition; sales “makes it up” on the fly.
  • Your organization doesn’t have a consistent process for creating value propositions.
  • Your content marketing and sales messaging isn’t generating results. It’s time to revisit and refresh your existing product or brand messaging.
  • You are planning to launch a new product or service to the market.
  • You are entering into a new market or industry vertical.
  • You are trying to grow business within a particular customer segment or geographical market.
We help you create a powerful and compelling B2B value proposition.<br/>Photo credit: www.distel.co

Value Propositions
Output includes
  • Competitive analysis
  • Internal research
  • Customer research
  • Identification of customer value themes
  • Value proposition Workshop to align product, marketing, sales and service teams
  • Messaging audit to identify inconsistencies
  • A messaging guidebook to align your organization and ensure consistency as you develop new content.

Engagements are approx. 6-8 weeks

Let's talk
Collaboration when creating your value proposition is critical. Our proven value-ology framework aligns marketing, sales and product to communicate and deliver compelling customer value.
CONSULTING
Learn more about what we offer

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Marketing Assessment

You'll get a comprehensive, neutral view of your marketing efforts and a tailored set of recommendations.

Starts at $10K USD

The assessment includes 4 key areas: Marketing competencies, Planning, Execution and Leadership.

  • Stakeholder interviews
  • Marketing docs review
  • Readout
Let's Talk
A confident b2b marketer presents her effective marketing strategy to C-Suite executives.
1:1 Consulting

We will lead you through a comprehensive process to deliver a cohesive value proposition and delivery strategy.

Starts at $35K USD

The project typically takes 6-8 weeks and includes:

  • Weekly project meeting
  • Stakeholder interviews
  • Customer interviews
  • Value proposition development and validation
  • Content Themes
Let's Talk
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