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Value Propositions
Value Propositions
Does your company story stand out?

Over 200 million pieces of online content are produced every minute. That means your customer has access to more information than they know what to do with.

Is it clear to your organization what sets you apart from your competitors? Why should a prospective client choose your product or service over the competition? We will help create one cohesive messaging strategy that showcases your unique strengths, connects with your prospects and clients and incites action.Over 200 million pieces of online content are produced every minute. That means your customer has access to more information than they know what to do with.

Is it clear to your organization what sets you apart from your competitors? Why should a prospective client choose your product or service over the competition? We will help create one cohesive messaging strategy that showcases your unique strengths, connects with your prospects and clients and incites action.

Value Propositions
This solution is for you if:
  • Your organization doesn’t have a cohesive value proposition; sales “makes it up” on the fly.
  • Your organization doesn’t have a consistent process for creating value propositions.
  • Your content marketing and sales messaging isn’t generating results. It’s time to revisit and refresh your existing product or brand messaging.
  • You are planning to launch a new product or service to the market.
  • You are entering into a new market or industry vertical.
  • You are trying to grow business within a particular customer segment or geographical market.
If you use this photo, I would be very appreciative if you would please credit in the caption or meta to "www.distel.co".

Value Propositions
Output includes
  • Introduction of a repeatable value proposition framework.
  • Competitive analysis – what does your firm offer that is unique? Does your product or brand messaging stand out in the marketplace?
  • Customer research – Can be based on your in-house data/ research; or we can conduct a series of interviews and surveys to learn what your customers’ critical buying factors are.
  • Identification of customer themes.
  • Messaging audit to identify inconsistencies and opportunities.
  • Introduce you to a repeatable messaging framework to connect emotionally and rationally to client needs.
  • A messaging guidebook to align your organization and ensure consistency as you develop new content.
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