Our Services

Consulting
Customer Research and Value Propositions
Does your company story stand out?

Your customer has access to more information than they know what to do with.

Is it clear to your organization what sets you apart from your competitors? Why should a prospective client choose your product or service over the competition? We will help create one cohesive messaging strategy that showcases your unique strengths, connects with your prospects and clients and incites action.

Value Propositions
This solution is for you if:
  • Your organization doesn’t have a cohesive value proposition; sales “makes it up” on the fly.
  • Your organization doesn’t have a consistent process for creating value propositions.
  • Your content marketing and sales messaging isn’t generating results. It’s time to revisit and refresh your existing product or brand messaging.
  • You are planning to launch a new product or service to the market.
  • You are entering into a new market or industry vertical.
  • You are trying to grow business within a particular customer segment or geographical market.
We help you create a powerful and compelling B2B value proposition.<br/>Photo credit: www.distel.co

Value Propositions
Output includes
  • Competitive analysis
  • Internal research
  • Customer research
  • Identification of customer value themes
  • Value proposition Workshop to align product, marketing, sales and service teams
  • Messaging audit to identify inconsistencies
  • A messaging guidebook to align your organization and ensure consistency as you develop new content.

Engagements are approx. 6-8 weeks
Investment starts at $35K USD

Collaboration when creating your value proposition is critical. Our proven value-ology framework aligns marketing, sales and product to communicate and deliver compelling customer value.
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