An 8-Week Guided Program
The Confident Marketer Playbook™
Get hands-on, step-by-step guidance for effective marketing in the digital age.
Two confident b2b marketers strategizing on a whiteboard. B2B Marketing mentoring, female business mentor.

Your Future is Here.
Are You An Aspiring Marketing Leader Who Wants to Get to the next level of your career

The story of two B2B marketers.

Five years after college graduation, two friends met at the 5th reunion party. They were alike right from college. Same course (marketing) — same basketball team — same street — same shoe size.

They were both ambitious. Determined to be one of the best marketers their college produced.

But within five years, things changed. Although they were still marketers, one rose to the position of the Director while the other was a minor manager of a small team.

And of course, he was trying to rise above that position but remain stuck.

Ever wondered how such a difference can happen?

This isn't a matter of intelligence — it doesn't mean one wants success and the other doesn't.

The difference lies in what a person knows and how they use that to their advantage.

But doing more of the same work will not get you the recognition, influence and promotion you deserve.

If you want to get to the next level in your career, you have to do the RIGHT things.

Truth is, B2B marketing doesn’t have to be complicated.

And you should be able to get the training, guidance and support you need to be a great marketer.

The Confident Marketer Playbook is an 8-week guided program teaching you how to build effective strategies and show up with confidence at the leadership table.

You'll get the right knowledge and practice to become dependable, credible and recognized in your company.

Our Clients
Trusted by smart, savvy brands

We work with scaling and established B2B organizations with an eye on driving sustainable growth.

  • arrow-electronics-logo.png
  • Frontier Communications
  • Openoptic
  • Level 3 Communications (now Lumen)
  • Janus Capital Group (Now Janus Henderson)
  • Windstream Enterprise
  • One Neck IT Solutions
  • Juniper Networks
  • Doyle Group IT Consulting
  • MPC Commercial Construction
  • Aschenberg Law Group
  • The Monaco Group IT Consulting
  • Shift Genuine Cannabis
  • Hivery Software

Gain Confidence. Gain Credibility.
Become a C-Suite Marketing Leader with Impact

In 8 weeks:

  • You'll build a realistic marketing strategy—based on 20 years of experience building high-performing and happy marketing teams
  • You'll interact through videos, worksheets, homework, examples, live group coaching calls, and peer interactions
  • You'll get 1:1 mentoring/ coaching calls—direct conversations to help shift your mindsets around this approach
  • PLUS—an invitation into a PRIVATE marketing community

  • Module 1:
    Becoming a confident Marketer

    Discover your strengths, opportunities for growth, & mindset.

  • Module 2:
    Finding unique market opportunities

    Uncover gaps in your marketing and plan for growth.

  • Module 3:
    Gaining new insights

    Review company goals, conduct sales & customer interviews, & understand market & competitor data.

  • Module 4:
    Ideating your Best Customers

    Identify your ideal customer to create targeted marketing and sales strategies.

  • Module 5:
    Aligning to your brand mission

    Tie marketing goals to company goals by identifying activities that will make an impact.

  • Module 6:
    Designing a unique message

    Create relevant messaging that is different, consistent, and measurable.

  • Module 7:
    Making content king

    Build a content strategy aligned to your customer's buying journey.

  • Module 8:
    Building an army of marketers

    Identify the people, resources and martech you need and how to maximize their effectiveness.

  • Module 9:
    Becoming the authority for your brand

    Present to the C-suite, align with your sales team, share your team’s progress internally and become the authority on marketing direction.

Learn more about our packages and plans
Ready to get started?

Zoom call with coffee
Small Group Mentoring & Advisory

Perfect for Marketers who like to learn in a group setting. You value time with your peers and mentor to ask questions and get personalized feedback on how you're doing.

This package includes:

  • 8-week program with weekly live training
  • Group coaching call bi-weekly
  • Private online community
  • On-demand access to trainings and recordings
one-time fee
Woman sitting at a desk in front of coding computer screen
1:1 Coaching & Advisory

Perfect for Marketers who seek personalized guidance, a sounding board, and 1:1 coaching to help you develop your own potential in a private setting.

This package includes:

  • 8-week program with weekly live training
  • 1:1 coaching call bi-weekly
  • Personalized guidance and coaching
  • On-demand access to trainings and recordings
  • 2 calls with your manager to share progress

one-time fee with the option to extend
Why Join
3 Things Make This Program Special

The Confident Marketer Playbook combines online training with mentoring, peer interactions, and an extraordinary community of other career-driven b2b marketers! There’s nothing like this anywhere else!

What clients are saying about
The Confident Marketer Playbook
The Confident Marketer Playbook Gets Results
Started from the bottom...
Now the Results

The results speak for themselves:

  • All of our students have seen a boost of C-suite confidence in the marketing team
  • Over 50% of our students got promoted within 6 months
  • Company awareness grew 300% (website visitors, social media followers, email subscribers)
  • All of our clients have achieved record-level growth: REVENUE!!!!
  • All of our students now receive invitations to participate in strategic business discussions
  • Marketing/ sales alignment - resulting in full funnel view of the customer
  • Confidence in customer needs/ wants and how the company provides value

Meet your Mentor
B2B Strategy Crafter. Marketing Executive. Mentor to Aspiring Leaders.

Hello! I’m Stacey—A marketing strategist with over 20 years of experience across startups to Fortune 500's.

Here’s how it all began.

Once upon a time — I was like you. I started as a marketer. After a while, I knew I was ready for a promotion. But I wasn't sure what skills I needed.

At that point, I lost my confidence because I became skeptical of my marketing strategies. Different objections crept into my mind. Like, how do I get the sales team to listen? How should I choose marketing tactics that align with company goals? How can I create better marketing strategies...without more work?

Like a metal thrown into an ocean, I drowned. Did all I could do, several trainings, webinars, courses — but stayed stuck.

After several months of burnout and zero credibility, I finally realized that to be a successful marketing leader, I had to‌:

  • Show up with confidence
  • Demonstrate that I understood the business
  • Learn how to create marketing campaigns that were tied to company goals
  • Stop saying "yes" to every marketing idea that came across my desk
  • Build strong relationships with my sales and leadership team

This made me search for training programs or a mentor to help me get to the next level of my career, but found none.

I spent hours researching, talking to experienced marketers and salespeople, watching videos, and reading articles from respected marketing experts.

It led me to develop a system that would ultimately move me from order-taker into a leadership role. No more doubts, no more daily burnout.

And ever since, I've implemented and taught this system to dozens of companies and marketers with tremendous results.

You don’t have to remain stuck. No one can understand you better than someone who experienced the same burden as you…. and finally triumphed over it.

And that is why I built the Blueprint to build your confidence and give you the credibility you deserve. It’s your chance to advance your career.

Stacey Danheiser

Founder, Soar Marketing Society & Shake Marketing Group

Stacey Danheiser, CEO Shake Marketing Group, b2b marketing mentor and consultant
Frequently asked questions
Still have questions? We've got answers.

  • Who is this program for?

    The Confident Marketer Playbook is ideal for B2B marketers working inside of scaling organizations that are eager to learn, grow and gain new strategic marketing skills that resonate with your customer and company goals.

    This is for you if:

    • You want to move into a marketing leadership role.
    • You need advice on how to become more strategic and valued by your team members.
    • You want an expert with proven experience to guide you through.
  • How much does it cost?

    We have different options depending on your needs.

    The investment ranges from:

    $499 for the on-demand course
    $2,000/ month for the 8-week small group cohort
    $3,500/ month for the 8-week 1:1 sessions

    There's an option after the program to extend your mentoring sessions beyond 12 weeks.

  • How do I convince my boss?

    Here's what's in it for your boss:

    - Confidence that your marketing strategy and investment will drive business growth

    - No more guesswork—Start executing the right tactics that connect with your customers and make a revenue impact

    94% of workers would stay longer and their employer offered more learning and career development opportunities. (LinkedIn)

    Employees who are involved in mentoring programs have a 50% higher retention rate than those not involved in mentoring and 93% of mentees believe their mentoring relationship was useful. (MentorcliQ)

  • Why should I join?

    Three things make this program special:

    1) It's an organized system implemented within dozens of companies (from startups to Fortune 500's). We give you tools, frameworks and templates neatly packaged and ready to use.

    2) We don't just tell you WHAT to do. We tell you HOW to do it to get maximum impact. We help you build your leadership skills—like getting executive support—presenting to your CEO and being seen as a strategic and credible team member by your product and sales team.

    3) Unlike on-demand courses, we're with you every step of the way. We provide bi-weekly coaching calls where you get the guidance you need to move forward and get unstuck.

Free Consultation Call

Is this program right for you?

Join Soar Marketing Society

An exclusive community for B2B marketers.