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Thoughts and ideas from SHAKE Marketing Group
6 Must-Haves For B2B Event Marketing Success
July 12, 2017 at 11:00 AM
by Stacey Danheiser
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B2B marketers spend 20-30% of their budget on event marketing every year. According to a Gartner CMO report, it’s one of the top four spending areas — ahead of social media, customer intelligence, and email marketing. Between tradeshow sponsorships, seminars, and company-hosted events, this can be a great way to find new prospects, build customer relationships, and conduct face-to-face meetings.
Read more at https://www.business2community.com/b2b-marketing/6-must-haves-b2b-event-marketing-success-01876974