As a business leader, you likely feel frustrated with the results you’re currently getting (or not getting) from your marketing efforts. You’re pulling your hair out with questions like:
· “We continue to invest in marketing, why aren’t we growing faster?”
“How can I get my marketing team to think strategically instead of blindly following instructions?”
· Other companies have cracked the marketing code, what are we missing?”
Marketing can be a frustrating game of trial and error. While your marketing team may be highly proficient at producing content and campaigns, without alignment on company priorities, these efforts rarely move the needle. You find yourself forced to run marketing on top of all your other responsibilities.
Develop a culture that understands what it takes to tune into customers and constantly strive to differentiate.
Elevate the role of marketing within your organization and make a bigger impact with your programs.
You will learn how to:
…and much more.
Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.
This pragmatic book deals with an age-old problem of how to give customers something of stand-out value that they are prepared to pay for. I commend it to you.
A must read for sales and marketing leaders who want to develop the talent to set their organization apart.
Offers invaluable advice, based on credible research, about how your marketing and sales professionals excel now and into the future.
Today customers are overwhelmed with information to help them make choices. You MUST read this book to find out how to help your organization swim away from this Sea of sameness!
“Equips sales and marketing professionals with the capabilities to stand out.
Stacey Danheiser is CEO and founder of Shake Marketing, a B2B marketing and sales consultancy based in South Florida. She has 15 years’ experience in marketing leadership roles at various Fortune 500 companies in the cable, telecommunications and financial services industries.
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