You will learn how to:
- imagine the future so you can spot the next competitive move
- stay in tune with your customers and become inispensable to them
- create internal buy-in for your initiatives before you start executing
- Evaluate whether or not things are working
…and much more.
Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.