As a business leader, you likely feel frustrated with the results you’re currently getting (or not getting) from your marketing efforts. You’re pulling your hair out with questions like:

· “We continue to invest in marketing, why aren’t we growing faster?”

“How can I get my marketing team to think strategically instead of blindly following instructions?”

· Other companies have cracked the marketing code, what are we missing?”

Marketing can be a frustrating game of trial and error. While your marketing team may be highly proficient at producing content and campaigns, without alignment on company priorities, these efforts rarely move the needle. You find yourself forced to run marketing on top of all your other responsibilities.