Thoughts and ideas from SHAKE Marketing Group
Sales and Marketing Alignment: Why You Need to Figure it Out
February 1, 2018 at 12:00 PM
by Stacey Danheiser

In today’s omnichannel world where potential buyers get lots of product and company information online, it is crucial that sales and marketing are aligned to customer needs. CEB research showed that B2B buyers tend to be over 60% of the way through the sales process before they contact a salesperson.

Effective alignment generates more revenue for your company and prevents millions of dollars being wasted on ineffective content and stalled deals. Did you know that misalignment between marketing and sales costs companies $1 trillion a year in lost productivity and leads? While their aligned counterparts achieve 20% annual revenue growth.