Blog

Thoughts and ideas from SHAKE Marketing Group
Advice for B2B Marketers: How to Get Sales Buy-in
February 21, 2017 at 12:00 PM
by Stacey Danheiser
z5.jpeg

According to John Kotter, author of Buy-In, “70% of all organizational change efforts fail, and one reason for this is executives simply don’t get enough buy-in, from enough people, for their initiatives and ideas.” As a marketer in any size organization, your success is dependent on how well you can create buy-in for your ideas.


Read more at https://www.business2community.com/b2b-marketing/advice-b2b-marketers-get-sales-buy-01784166