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Featured Articles

  • Featured In: Journal of Sales Transformation
    June 28, 2019 at 7:00 AM
    When your competitors are floating in a sea of sameness you need to make sure you are waving not drowning.In the second of a series of articles in whi...
  • Featured in: Winning Edge Magazine
    May 24, 2019 at 7:00 AM
    ELEVATING SALES: UP, UP AND AWAY!STACEY DANHEISER describes three ways to boost the sales experience and uncover customer value.Long gone are the days...
  • Featured In: Journal of Sales Transformation
    April 4, 2019 at 7:00 AM
    Putting the value in value propositionsThis is the first of a series of articles in which the authors explore customer value and differentiation. In t...
  • Featured In: Winning Edge Magazine
    February 25, 2019 at 8:00 AM
    PEOPLE BUY PEOPLEIn this feature, I’m going to look at the sales-buyer conversation as a critical space where customer value is created.It’s sometimes...
  • Value propositions: the sales and marketing interface
    By: Simon KellyIn original research for his Doctor of Business Administration qualification Simon Kelly asked: How do sales and marketing produce busi...

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Press Releases

  • 2018 White Paper Explores the Telecom Communications Epidemic of Sameness
    February 22, 2019 at 8:00 AM
    Research shows that lack of differentiation is dominating the telecommunications industry.DENVER —February 21, 2018  — SHAKE Marketing Group has relea...
  • Stacey Danheiser Announced as BMA Colorado’s December Keynote Speaker
    November 27, 2017 at 8:00 AM
    FOR IMMEDIATE RELEASEAligning Sales and Marketing: Key Issues and Actionable SolutionsDENVER — Business and Marketing Association of Colorado’s Decemb...
  • Value-ology: When Marketing and Sales Unite, Business Soars
    November 13, 2017 at 8:00 AM
    DENVER, CO. November 13, 2017In the release of the book, Value-ology, business professionals will learn the strategies of a customer-centric approach ...

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