Stacey Danheiser Announced as BMA Colorado’s December Keynote Speaker
November 27, 2017 at 8:00 AM
by Stacey Danheiser


Aligning Sales and Marketing: Key Issues and Actionable Solutions

DENVER — Business and Marketing Association of Colorado’s December Keynote Meeting will be lead by strategic marketing and sales professional Stacey Danheiser. Danheiser will be speaking on the importance of sales and marketing alignment.

Stacey Danheiser is Founder of SHAKE Marketing Group, based in Denver, Colorado. Prior to founding her own consultancy, she had 15 years’ experience as a marketing/sales enablement leader (including at board level) at large firms across cable, telecom, financial services and banking sectors. As co-author of the book Value-ology, Danheiser has researched and written about the benefits of aligning sales and marketing to develop and communicate customer-centric value propositions.

“Marketing and Sales alignment has been a topic of discussion for decades. We’ve found that successful companies develop a common language and collaborate to deliver value for the customer” Danheiser said.

Featuring original research, during this session attendees will learn:

  • The four key reasons for alignment issues
  • Tools to diagnosis alignment within your organization
  • Actionable steps you can immediately take to begin to improve the alignment gap within your organization

The event will be held on Wednesday, December 13, 2017, from 4:30 p.m. – 7:00 p.m. at the Denver Athletic Club.


  • BMA Colorado Member: $38
  • Non-BMA Colorado member: $49
  • Teams of 5: $150

Value-ology is available on Amazon.

Tickets available on the BMA Colorado website.

About SHAKE Marketing Group:

SHAKE Marketing group is headquartered in Denver, Colorado and operated out of both Colorado and London, England. Founded in [year] by co-founders Stacey Danheiser and Simon Kelly, SHAKE’s mission is to consistently create an experience that provides only actionable advice and recommendations. Drawing from the work of academia and practice to provide creative growth solutions for organizations.

For more information about SHAKE Marketing Group, contact:  Favianna Oropeza via phone 720-576-9736 or email: