Featured In: Forrester Research
Value for Customers: The Four Dimensions That Matter

An Introduction To Forrester's Value-For-Customer Framework

Shake Marketing was recently featured in Forrester's Research report which uncovers why most B2B organizations are missing the mark when it comes to understanding and delivering customer value.

Read more about the research on Forrester's Blog:

Prioritize Customer Value, Not Just Customer Experience

Value for Customers: The New Frontier for CX Professionals

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