Value-ology: When Marketing and Sales Unite, Business Soars
November 13, 2017 at 8:00 AM
by Stacey Danheiser
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DENVER, CO. November 13, 2017

In the release of the book, Value-ology, business professionals will learn the strategies of a customer-centric approach to their offered services.

Sales and marketing are an integral part of every business. In the book, Value-ology, three seasoned marketing and business professionals have simplified the process for companies to develop and communicate their unique value proposition. Value-ology focuses on the single biggest contributor to the success or failure of companies – staying in tune with what customers value.

“We wrote this book to help demystify marketing and to give your business a competitive edge that is unrelated to the constantly shifting economy,” said co-author Stacey Danheiser. “When you tune into and deliver what your customers value, you have nothing to worry about.”

This book was created with the idea that creating effective marketing content and sales conversations must start with understanding the customer. Studies show that 90 percent of content goes unused by sales; 58 percent of deals end in no decision because value wasn’t articulated correctly; and 94 percent of executives tune out when content does not resonate.

Producing customer-led content is an ongoing issue for marketing and business professionals. In a time when buyers have access to more information than they know what to do with, value propositions should be the single most important organizing principle for companies. Value-ology reminds organizations to stop focusing internally and shift to deliver real value to their customers.

Value-ology is now available on Amazon.

This book will appeal to:

  • B2B Marketing professionals
  • Experienced Sales practitioners
  • Executives
  • Business owners
  • University Students

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For further information: Stacey Danheiser, 303-618-2280, stacey@shakemktg.com