STAND OUT MARKETING IS HERE!
Learn the 5 key competencies to grow yourself and help your company stand out in a sea of sameness.

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Stand Out Marketing book cover, published by Kogan Page. Learn How to Differentiate your b2b organization in a sea of sameness by Stacey Danheiser, Dr. Simon Kelly and Dr. Paul Johnston.

WHY SHOULD A CUSTOMER CHOOSE YOUR SOLUTION OVER THE COMPETITION?

In a crowded market, it’s imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than anyone else.

Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a “sea of sameness" by copycat marketing that makes choice difficult.

We reveal the 5 key competencies that you and your team need to develop in order to help your organization stand out.

The Marketing Book Podcast
Find Out why the Marketing Book Podcast calls this one of the Top 3 books Every Marketer should read!

You will learn how to:

  • imagine the future so you can spot the next competitive move
  • stay in tune with your customers and become inispensable to them
  • create internal buy-in for your initiatives before you start executing
  • Evaluate whether or not things are working

…and much more.

Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.

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WHO IS THIS BOOK FOR?

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    Marketing Professionals

    Elevate the role of marketing within your organization and make a bigger impact with your programs.

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    Sales Leaders

    Stand out in the eyes of the customer by aligning to what they value.

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    C-Suite Executives

    Develop a culture that understands what it takes to tune into customers and constantly strive to differentiate.

WHAT OTHERS SAY

This pragmatic book deals with an age-old problem of how to give customers something of stand-out value that they are prepared to pay for. I commend it to you.

Professor Malcolm McDonald
Emeritus Professor, Cranfield University School of Management,

A must read for sales and marketing leaders who want to develop the talent to set their organization apart.

Andrew Crouch, President
CEO, UniTek Global Service

Offers invaluable advice, based on credible research, about how your marketing and sales professionals excel now and into the future.

Clare Kemsley
Managing Director, Hays Marketing, UK and Ireland

Today customers are overwhelmed with information to help them make choices. You MUST read this book to find out how to help your organization swim away from this Sea of sameness!

Colin Shaw
CEO and Founder, Beyond Philosophy

“Equips sales and marketing professionals with the capabilities to stand out.

Nick de Cent
Editor-in-chief, The International Journal of Sales Transformation
Who wrote it?
About the Authors

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    Dr. Simon Kelly

    Dr Simon Kelly is a Lecturer in Marketing and Sales at the University of York and CEO of Cohesion Marketing Services. Based in Yorkshire, UK, he has over 30 years’ experience of commercial leadership roles.

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    Dr Paul Johnston

    Dr Paul Johnston is Associate Lecturer at Nottingham Trent and Sheffield Hallam universities, where he is also a researcher. Based in Nottingham, UK, he has over 20 years of board and senior management experience in the private and public sectors.

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    Stacey Danheiser

    Stacey Danheiser is CEO and founder of Shake Marketing, a B2B marketing and sales consultancy based in South Florida. She has 15 years’ experience in marketing leadership roles at various Fortune 500 companies in the cable, telecommunications and financial services industries.

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