In a crowded market, it’s imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than anyone else.
Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a “sea of sameness" by copycat marketing that makes choice difficult.
We reveal the 5 key competencies that you and your team need to develop in order to help your organization stand out.
You will learn how to:
…and much more.
Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.
This pragmatic book deals with an age-old problem of how to give customers something of stand-out value that they are prepared to pay for. I commend it to you.
A must read for sales and marketing leaders who want to develop the talent to set their organization apart.
Offers invaluable advice, based on credible research, about how your marketing and sales professionals excel now and into the future.
Today customers are overwhelmed with information to help them make choices. You MUST read this book to find out how to help your organization swim away from this Sea of sameness!
“Equips sales and marketing professionals with the capabilities to stand out.
Dr Simon Kelly is a Lecturer in Marketing and Sales at the University of York and CEO of Cohesion Marketing Services. Based in Yorkshire, UK, he has over 30 years’ experience of commercial leadership roles.
Dr Paul Johnston is Associate Lecturer at Nottingham Trent and Sheffield Hallam universities, where he is also a researcher. Based in Nottingham, UK, he has over 20 years of board and senior management experience in the private and public sectors.
Stacey Danheiser is CEO and founder of Shake Marketing, a B2B marketing and sales consultancy based in South Florida. She has 15 years’ experience in marketing leadership roles at various Fortune 500 companies in the cable, telecommunications and financial services industries.
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