Workbook

Are Your Sales and Marketing Teams Aligned To What Customers Value?

Free Resource
B2B Marketing and Sales Alignment Leads to Better Results

Highly aligned organizations produce 32% more revenue - while their less aligned competitors decrease revenue by 7% (Aberdeen Group).

Creating alignment between marketing and sales can be a long and winding road, but the payoff is worth it. We're talking more revenue for your company. Saving millions of dollars on ineffective content and lost deals. And creating a peaceful and effective internal team dynamic.

What's Inside:

  • A two-part assessment to better understand how well your marketing and sales teams are aligned with: 1) each other and 2) your customers
  • What opportunities exist for your organization to identify gaps and improve alignement
  • Customized feedback and advice based on your score
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