Thought Leadership

Lost in a Sea of Sameness: Lack of Differentiation Dominates The Telecommunications Industry

Free Resource
New Research reveals that B2B buyers are Lost in a Sea of Sameness

We analysed the websites and Twitter feeds of the top 30 global players in the Telecommunications sector and found that organizations are all telling their potential customers they are no different from their competitors.

What's Inside the whitepaper:

  • Learn the identical “why us” story being told to B2B telecom buyers
  • Understand why telecom companies are missing the mark by speaking in generic terms and IT jargon
  • Uncover the biggest mistake preventing telecom organizations from truly standing apart
  • Discover how your organization can take advantage of the massive opportunity to stop following the herd and start communicating in a way that your competitors aren't
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