Thoughts and ideas from SHAKE Marketing Group

Elevating Sales: Up, Up, and Away!
Featured in: Winning Edge Magazine

STACEY DANHEISER describes three ways to boost the sales experience and uncover customer value.

Long gone are the days when buyers had to wait to gain information about a product or service from their salesperson. In fact, according to Gartner Research, today’s B2B customers spend 45% of their time researching solutions independently – both online and offline – and only 17% of their time meeting with potential vendors. This means your prospective customers are sifting through copious amounts of information – from websites, to peer reviews, to articles – to understand their problem better, get a feel for possible solutions out there and, in some cases, fully decide what they want, before reaching out to a vendor to place their order.

Read the full article here: Winning Edge Magazine_Elevating Sales