It is impossible to be at the top of your game without first understanding what you are up against. Ask anyone that sells a “commodity”, and they will tell you that their customers are often confused about what differentiates their product from that of their competitors. Why?
Because after awhile, every business starts to sound the same — promising the same benefits, in the same timeframe at roughly the same cost. In order to achieve a sustainable competitive advantage in the market, you need to conduct a thorough analysis of your competition.
- Gain an understanding of who else your customers are considering when making the decision about your product offering
- Learn what products your competition is promoting and how they are communicating to prospects
- A template to help you increase intelligence and insights on where to focus and how to push your business to new levels