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Meet The Team

The co-founders, Stacey Danheiser and Simon Kelly have been in your shoes. We have a long track record of leading marketing at blue chip organizations in the telecom, cable and financial services industries. After witnessing all of the time wasted on creating marketing and sales programs, campaigns and content that just doesn’t produce results, we started SHAKE Marketing Group to help organizations bring the focus back to the customer.

We understand that it isn’t easy to achieve internal alignment, which is why we are fanatical about running programs that aim to create cohesion amongst sales, marketing and product organizations.  We have successfully developed and implemented customer value programs that forced a major shift in thinking and prioritization. We draw on the best work from academia and practice to provide creative growth solutions.
Our goal is to create an experience that provides only actionable advice and recommendations (no unproven theories or impossible-to-execute ideas).

We are well informed by leading academic and commercial research, and through our own experience. We like to immerse ourselves in our clients’ world and engage with their teams. We can be controversial and irreverent if it helps moves you forward – and – dare we say, fun.


Co-founder Stacey Danheiser is a customer-focused and passionate marketer. Prior to starting SHAKE Marketing, she was most recently Director of Channel Marketing for Janus Capital Group, a global asset management firm.  While at Janus, Stacey initiated customer-focused value propositions and integrated marketing campaigns to reach the firm’s Financial Advisors.  Prior to Janus, Stacey oversaw integrated marketing for the large enterprise segment at Level 3, where she was responsible for marketing to the firm's top enterprise customers and equipping the sales team with actionable and dynamic tools.


Prior to co-founding SHAKE Marketing Group, Simon Kelly led a dispersed team at Level 3 in the development of creative, innovative marketing programs value propositions and messages to reach the firm’s Enterprise, Government and Wholesale customers. In this job he pioneered a proposition marketing and sales program which delivered record revenue growth. Simon was also Marketing Director for BT Major Business. He was responsible for marketing to BT’s top 5000 Corporate and government customers and pioneered a proposition marketing and sales program which delivered £250m p.a. revenue growth. Simon also leads Master's level marketing courses at Sheffield Business School in England, and has been a visiting lecturer at University of Colorado (Boulder) on their International Telecoms Masters program.