Shake Marketing Group is about helping you create extraordinary results and profitable growth. We know first-hand just how impactful it can be when you align to what your customers value.
As a B2B organization, your growth potential lies within your organization’s ability to create customer value.  According to Forrester Research, only 16% of Executives find a vendor’s products, services or capabilities to be the most important factor separating them from the pack.  And McKinsey recently found that many themes B2B companies consider important for brand differentiation appear to have minimal influence on buyer’s perceptions.

We’ve Been In Your Shoes

We understand the challenge today’s marketers face. Constantly coming up with new and creative ways to reach your prospects. Responding to all of the Sales team’s requests. Pulling together internal resources to produce innovative content. And did we mention keeping track of and measuring the impact of your efforts and reporting back to the organization? And the Sales job isn’t any easier. You’re faced with reaching multiple decision makers across multiple departments. Navigating your way through complex deals. And staying on top of every product enhancement/ change that your organization pushes out.

That’s where SHAKE Marketing Group comes in.

We are passionate about helping you tune into what your customer’s value so that you create compelling content and messages that resonate with your customers and ultimately win business.

With constant advances in technology, you have a world of customer data, innovative marketing tactics and unlimited options at your fingertips. But in order to stand out from the competition and drive profitable growth, your organization must truly understand customers and develop themes and messages that really speak to them. You need to be creative. And your internal teams need to be fully aligned to the customer. We call it Value-ology - where art meets science.

Meet The Team

The co-founders, Stacey Danheiser and Simon Kelly have been in your shoes. We have a long track record of leading marketing at blue chip organizations in the telecom, cable and financial services industries. We’ve helped turn organisations around from time-wasting, product-pushing, disconnected marketing and sales campaigns that fail to produce results to cohesive marketing and sales units driving growth by aligning to customer needs. We started SHAKE Marketing Group to help organizations bring the focus back to the customer.

We understand that it isn’t easy to achieve internal alignment to the customer, which is why we are fanatical about running programs that aim to create cohesion amongst sales, marketing and product organizations.  We have successfully developed and implemented customer value programs that forced a major shift in thinking and prioritization. We draw on the best work from academia and practice to provide creative growth solutions for your organization.

Our goal is to create an experience that provides only actionable advice and recommendations (no unproven theories or impossible-to-execute ideas).

We have a group of specialist associates that work with us to deliver value to you.

WE’RE HERE TO HELP YOU CREATE, COMMUNICATE & DELIVER SIGNIFICANT CUSTOMER VALUE

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