Our goal is to help you grow profitable revenue through enhanced marketing and sales alignment. According to the Aberdeen Group, highly aligned organizations achieved an average of 32% annual revenue growth – while less well-aligned companies reported an average 7% decline in revenue. Sirius Decision research reports similar findings. “B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three- year revenue growth and 27% faster three-year profit growth.”
Surprisingly, the issue of marketing and sales alignment has been around forever. And it’s not going away. During our Marketing & Sales alignment workshop, we introduce you to a repeatable framework that helps each group align to the customer by gaining a better understanding of their role in the customer’s journey.