Our Services

Marketing and Sales Alignment
Marketing and Sales Alignment
Align your marketing and sales teams to the only thing that matters: your customer

Our goal is to help you grow profitable revenue through enhanced marketing and sales alignment. According to the Aberdeen Group, highly aligned organizations achieved an average of 32% annual revenue growth – while less well-aligned companies reported an average 7% decline in revenue. Sirius Decision research reports similar findings. “B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three- year revenue growth and 27% faster three-year profit growth.”

Surprisingly, the issue of marketing and sales alignment has been around forever. And it’s not going away. During our Marketing & Sales alignment workshop, we introduce you to a repeatable framework that helps each group align to the customer by gaining a better understanding of their role in the customer’s journey.

Marketing and Sales Alignment
This solution is for you if:
  • There is a general lack of understanding of how marketing and sales can work together to achieve growth.
  • One or both groups is highly frustrated with one another (A common scenario being where marketing hands “leads” to sales, and sales says the “leads” aren’t worth following up).
  • Marketing is expected to “take orders” from the sales team; making it difficult for them to be proactive and forward-thinking.
  • Sales requests something from marketing and it goes into a black hole; so they are left to create content on their own. (90% of content created by marketing is never used by sales!).

Marketing and Sales Alignment
Output includes
  • Series of depth interviews to determine perceptions and gaps.
  • Series of workshops with Marketing and Sales representatives.
  • Introduction and discussion of ideal working situation – key issues, customer perceptions and expectations.
  • Duties and rights.
  • Working agreement between both parties.
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