Are You Ignoring Your Competition?
A QUICK LOOK AT YOUR COMPETITORS WILL HELP ENSURE YOUR BUSINESS STANDS OUT
No matter what you sell, at some point during the sales cycle, you can be sure your customers will want to know how you compare to your competition.
Are you prepared to answer those questions?
Consider what B2B sales professionals say they need most from their marketing teams – better messaging. Apt messaging reinforces ideas that resonate with customers and clearly differentiates your company and offering.
There is a lot of advice out there to “focus on the customer” and “ignore the competition.” It is poor advice to completely disregard your competition.
Read the full article here.