Based on our book, Value-ology we created this course because there is often confusion about what a value proposition is. And, there is no universal approach to how to create a value proposition.
It’s not something that is taught in school. And yet, it is the most important element of your marketing plan.
We'll walk you through the exact steps to come up with your own compelling value proposition. We give you actionable tools, templates and strategies to discover what your customers need and how to communicate with them in a relevant way.