The story of two B2B marketers.
Five years after college graduation, two friends met at the 5th reunion party. They were alike right from college. Same course (marketing) — same basketball team — same street — same shoe size.
They were both ambitious. Determined to be one of the best marketers their college produced.
But within five years, things changed. Although they were still marketers, one rose to the position of the Director while the other was a minor manager of a small team.
And of course, he was trying to rise above that position but remain stuck.
Ever wondered how such a difference can happen?
This isn't a matter of intelligence — it doesn't mean one wants success and the other doesn't.
The difference lies in what a person knows and how they use that to their advantage.
But doing more of the same work will not get you the recognition, influence and promotion you deserve.
If you want to get to the next level in your career, you have to do the RIGHT things.
Truth is, B2B marketing doesn’t have to be complicated.
And you should be able to get the training, guidance and support you need to be a great marketer.
B2B Marketing Blueprint is a 12-week guided program teaching you how to build effective strategies and show up with confidence at the leadership table.
You'll get the right knowledge and practice to become dependable, credible and recognized in your company.
We work with scaling and established B2B organizations with an eye on driving sustainable growth.
In 12-weeks:
Discover your strengths, opportunities for growth, & mindset.
Uncover gaps in your marketing and plan for growth.
Review company goals, conduct sales & customer interviews, & understand market & competitor data.
Identify your ideal customer to create targeted marketing and sales strategies.
Tie marketing goals to company goals by identifying activities that will make an impact.
Create relevant messaging that is unique, consistent, and measurable.
Build a content strategy aligned to your customer's buying journey.
Identify the people, resources and martech you need and how to maximize their effectiveness.
Present to the C-suite, align with your sales team, share your team’s progress internally and become the authority on marketing direction.
We offer affordable solutions, tailored to meet your needs.
Perfect for Marketers who like to learn in a group setting. You value time with your peers and mentor to ask questions and get personalized feedback on how you're doing.
This package includes:
Perfect for Marketers who seek personalized guidance, a sounding board, and 1:1 coaching to help you develop your own potential in a private setting.
This package includes:
B2B Marketing Blueprint combines online training with mentoring, peer interactions, and an extraordinary community of other career-driven b2b marketers! There’s nothing like this anywhere else!
It's an organized system implemented within dozens of companies (from startups to Fortune 500's). This program is not based on theory only. It includes real-world examples, templates, checklists, frameworks, etc. All at your own pace.
You won't just get advice on WHAT to do. You'll know HOW to do it to get maximum impact. You'll build your leadership skills—like getting executive support—presenting to your CEO and being seen as a strategic and credible team member by your product and sales team.
Unlike on-demand courses, free communities or YouTube videos, we're with you every step of the way. You'll have bi-weekly coaching calls where you get the guidance you need to move forward and get unstuck.
The results speak for themselves:
Hello! I’m Stacey—A marketing strategist with over 20 years of experience across startups to Fortune 500's.
Here’s how it all began.
Once upon a time — I was like you. I started as a marketer. After a while, I knew I was ready for a promotion. But I wasn't sure what skills I needed.
At that point, I lost my confidence because I became skeptical of my marketing strategies. Different objections crept into my mind. Like, how do I get the sales team to listen? How should I choose marketing tactics that align with company goals? How can I create better marketing strategies...without more work?
Like a metal thrown into an ocean, I drowned. Did all I could do, several trainings, webinars, courses — but stayed stuck.
After several months of burnout and zero credibility, I finally realized that to be a successful marketing leader, I had to:
This made me search for training programs or a mentor to help me get to the next level of my career, but found none.
I spent hours researching, talking to experienced marketers and salespeople, watching videos, and reading articles from respected marketing experts.
It led me to develop a system that would ultimately move me from order-taker into a leadership role. No more doubts, no more daily burnout.
And ever since, I've implemented and taught this system to dozens of companies and marketers with tremendous results.
You don’t have to remain stuck. No one can understand you better than someone who experienced the same burden as you…. and finally triumphed over it.
And that is why I built the Blueprint to build your confidence and give you the credibility you deserve. It’s your chance to advance your career.
Stacey Danheiser
Founder, Soar Marketing Society & Shake Marketing Group
B2B Marketing Blueprint is ideal for B2B marketers working inside of scaling organizations that are eager to learn, grow and gain new strategic marketing skills that resonate with your customer and company goals.
This is for you if:
We have different options depending on your needs.
The investment ranges from:
$499 for the on-demand course
$2,000/ month for the 12-week small group cohort
$3,500/ month for the 12-week 1:1 sessions
There's an option after the program to extend your mentoring sessions beyond 12 weeks.
Here's what's in it for your boss:
- Confidence that your marketing strategy and investment will drive business growth
- No more guesswork—Start executing the right tactics that connect with your customers and make a revenue impact
94% of workers would stay longer and their employer offered more learning and career development opportunities. (LinkedIn)
Employees who are involved in mentoring programs have a 50% higher retention rate than those not involved in mentoring and 93% of mentees believe their mentoring relationship was useful. (MentorcliQ)
Three things make this program special:
1) It's an organized system implemented within dozens of companies (from startups to Fortune 500's). We give you tools, frameworks and templates neatly packaged and ready to use.
2) We don't just tell you WHAT to do. We tell you HOW to do it to get maximum impact. We help you build your leadership skills—like getting executive support—presenting to your CEO and being seen as a strategic and credible team member by your product and sales team.
3) Unlike on-demand courses, we're with you every step of the way. We provide bi-weekly coaching calls where you get the guidance you need to move forward and get unstuck.
