VALUE-OLOGY

PODCAST AVAILABLE ON DESKTOP, LAPTOP OR TABLET.

Aligning sales and marketing to shape and deliver profitable customer value propositions

One of the biggest headaches for companies these days is trying to align their sales and marketing functions. It’s become vitally important because the way your customers buy has changed.

If your sales and marketing are aligned with each other but not necessarily around your customer, rather than being on the stairway to heaven, you’ll be on the road to nowhere.

Value-ology will point you in the right direction.

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