Marketing Strategy Workbook
Today’s buyers are in control.
They are researching their problem and possible solutions using more channels than ever before – from web, email and social to phone, chat and in-person.
This means every touchpoint with your customer needs to provide a consistent and value- added experience with your organization.
But let’s face it. Putting together a marketing strategy for your organization can be a challenging exercise. It’s hard to know where to start.
That’s why we put together this marketing strategy workbook.
As a marketer, you’re putting a lot of time, energy and effort into creating marketing content and programs. And you want to make sure your efforts are producing results.
An integrated marketing plan ensures that you remain focused on the top initiatives that will produce the highest results. Get started.
This workbook includes:
- A 7-step framework that you can use to build a cohesive marketing strategy
- A template to conduct customer, industry and competitor research
- A simplified approach to content planning
- A framework to measure your marketing impact