Let me begin with two statistics. For every customer who bothers to complain, 26 other customers remain silent. (Lee Resource) 96% of unhappy customers don’t complain, while 91% of those simply leave, never to return. (1Financial Training services) These may not be the latest numbers and yes, customers are increasingly voicing their disappointments on social […]
How do we re-engineer the sales and marketing interface for the benefit of our customers? Read the full article by Simon Kelly, Align or Die? as featured in the International Journal of Sales Transformation.
ABM Experts Weigh In with Creative Tips Account-based marketing is a marketing strategy every business should use. However, excelling at ABM isn’t easy. Treating every account like it’s the only one you have is daunting, even for the best marketers. So we asked the best to share their expertise with you! Here are their thoughts […]
DENVER, CO. November 13, 2017 In the release of the book, Value-ology, business professionals will learn the strategies of a customer-centric approach to their offered services. Sales and marketing are an integral part of every business. In the book, Value-ology, three seasoned marketing and business professionals have simplified the process for companies to develop and […]
As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?” And, my answer is always the same — please do your research. If there’s one thing that has always confused me, it’s why businesses choose to skip doing market research. […]